Hello, I am Rumi Ono, a remake designer of Awa-ai kimonos.
We are planning to “inject” Tokushima’s traditional local industry “Awa-ai (Awa indigo)” into the Japanese native costume “kimono.” This means we will bring each family’s precious resources back to life with Awa-ai. The word “ai” in Japanese means “indigo” but it can also be read as “love, ” therefore, we would like to add not only indigo but also love to your precious clothes.
At one time, kimonos were worn by all Japanese people. However, as time has gone by, fashion’s mainstream has become fast fashion. We are getting used to mass production, a short consumption cycle, and disposal... Obviously, this is not good for our environment.
On the other hand, a valuable and premium kimono in the closet stays there for a long time, and it is really “mottainai” (what a waste!). If the precious kimono were remade into a ceremonious or formal one, then there wouldn’t be many opportunities wear it. Thus the fate of these kimonos in the closet remains exactly the same, staying in the closet forever.
Kobou-Take’s mission is remaking kimonos into light and comfortable casual wear, and allowing them to be worn much more often.
We make good use of indigo dyeing, which is our local industry, and aim “To Realize a Sustainable Society.”